/
Blue Frog

Blue Frog

Pantry
Worth waking up for

When founding Blue Frog, Scotty Baragwanath set out to do something worthwhile. Something different. He wanted to create the best-tasting cereal in the world. A product that’s worth waking up for.

As New Zealand’s most-awarded breakfast cereal, Blue Frog Breakfast is a start to the day that empowers you to live your best life, be the best version of yourself – find your worth on this earth!

Blue Frog has the earth on their mind, constantly looking for more sustainable packaging options and ways to reduce waste. They also work with EKOS offsetting their emissions to support the Rarakau Rainforest Conservation Project.

We are thrilled to offer you this vibrant, tasty, sustainability-conscious breakfast cereal in our Foodboxes and throughout our Market. What a start to the day!

Our favourite Recipes

Beef nachos with avocado salsa
45
Minutes
4
Beef nachos with avocado salsa
Who doesn't love nachos? If you can't find the perfect avocados switch them out for a tomato salsa or spicy jalapenos.
View Recipe
Beef pho noodle soup
20
Minutes
2
Beef pho noodle soup
Pho (pronounced “fur”) is traditionally eaten daily and my memories transport me back to Ho Chi Minh City, where I would sit down and enjoy the rich and hearty smell of the broth before digging into a big bowl. This broth is simmered down with real beef bones with multiple layers of umami through star anise, Chinese cardamom, cinnamon, and much more.
View Recipe
V+ PB-choc oat cups
120
Minutes
10
V+ PB-choc oat cups
Forget boring porridge! Level up your morning oats with our delicious, protein-packed Victual+ oat cups. They’re simple to make and don’t require any cooking - plus the peanut butter chocolate topping is sure to satisfy your sweet tooth. Enjoy!
View Recipe

Shop our growers & suppliers

Whangaripo Valley Eggs

Beautifully laid in Wellsford, New Zealand.
View supplier

The Produce Company

Unbeatably fresh.
View supplier

Wild Delicious

Your daily dose of gut goodness.
View supplier

Blue Frog

Worth waking up for.
View supplier

Butcher's Block

Your premium meat cellar.
View supplier

Green Valley

From the farm to the bottle.
View supplier

Curious Croppers

Growers of cranky but gorgeous vegetables.
View supplier

Zany Zeus

Inspired by history and tradition.
View supplier

The Fresh Grower

Picked, packed, delivered – fresh daily.
View supplier

Bird & Barrow

Free-to-roam.
View supplier

Scarborough Fare

A passion for growing fine culinary herbs.
View supplier

Whitestone Cheese

Handcrafted artisan New Zealand cheese.
View supplier

Allpress Espresso

Built on the pillars of people, flavour and innovation.
View supplier

Wise Boys

Plants are delicious.
View supplier

Bracu Estate

A world away from the everyday.
View supplier